ABOUT

Beginning in middle school, Keira had an innate curiosity for science, psychology, and how both impact consumer preferences in their lives. For her science fair projects, she tested active, chemical agents in household products, testing various hypotheses, asking family and neighbors about their buying preferences, and observing the various outcomes.

This led Keira to pursue studies in social and behavioral sciences at The Ohio State University. Keira has become a seasoned strategist, driven to create exceptional experiences that benefit both consumers and bottom lines. At her core, she’s an empathy-driven professional, who leverages research and data to discover audience insights and emotional triggers in order to drive brand and business performance.

From digging deep in order to map emotionally-driven behaviors, pain points, and journeys, she is proficient in translating insights into optimized experiences. Skilled in brand management, audience research and segmentation, client relationships, and content creation, she engineers audience-centric, goal-driven experiences that satisfy both customer and business goals. Excelling in both big-picture, creative-thinking, and detail-oriented task work, she thrives working both in collaborative teams and independently and takes accountability for multi-channel project plans in order to truly drive impact in the lives of others. As a key partner, she takes ambiguous challenges and works to understand the audience nuances that will improve user experiences and drive up to 30% brand growth through omnichannel activations.

Key Competencies

  • Marketing Strategy / Planning

  • User Research / Customer Experience

  • Persona Development & Segmentation

  • Trend & Data Analysis

  • Project & Fiscal Planning

  • Requirements Management

SkillS

  • CRM/ESP/Community Platforms: Salesforce, Klaviyo, Mighty Networks

  • User Insights: Helixa, GWI, UserTesting.com, Google Analytics

  • Workfront, Microsoft Office, Asana, Miro, AirTable, ClickUp, SmartSheets

  • CMS & LMS: Drupal, Wordpress, Sitefinity, Squarespace, Schoology

  • Creative & Content: Adobe Creative Suite, Canva, ChatGPT, Hootsuite, Monday.com

Outside of work, she enjoys spending time with family and friends, volunteering, and vacationing locally and abroad. She's passionate about our planet, health & education, and bleeds scarlet and gray (Go Bucks!).

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